Pinterest got branded early on as a niche social networking site for women who love interior design and cooking. But that is far too limiting of a brand to saddle Pinterest with. Pinterest is essentially YouTube for images. You can put absolutely any subject you please into it.
I love sports, so my primary board is a collection of inspiring sports photos and imagery. I’ve noticed an interesting phenomenon in the last three months on Pinterest. I used to find all of my sports photos on third party sites and various sports Tumblrs. But now, I find almost half of what I post on Pinterest, on Pinterest itself. It seems more and more legitimate sports enthusiasts have recently joined the site, and are infusing it with incredible sports inspiration.
Pinterest can become the wall of your childhood bedroom. Filled with your favorite sports heroes from now and then. My Pinterest is filled with old game photos of Michael Jordan, vintage Nike ads, dazzling moments from the London Olympics, classic shots of Muhammad Ali and anything else that gets my competitive juices flowing.
Pinterest has also begun to attract the top professional sports leagues and sports brands. We are still in the infancy of what a sports brand could potentially do with Pinterest. But the staggering reach of Pinterest must make it a platform most marketing directors are salivating to prove themselves on.
Every single major league baseball team has a presence on Pinterest. Many of the NBA teams are there. You’ll even find a few Premier League football squads eagerly pinning their triumphs. It’s early in the evolution of how Pinterest can be leveraged, so most of these entities you see pinning feel very experimental and not yet directed in their approach. And that’s okay. The bottom line is no one knows how to ‘win’ on Pinterest yet. Not in the way they have seemingly mastered Facebook and Twitter.
While these teams and sports brands figure it out, sports fans can enjoy the newfound influx of sports imagery that has been flooding Pinterest lately.
If you are a sports fan, please check out my Sports board. It is currently growing at a rate of 20,000 followers a day and has accumulated over 350,000 followers, making it the current most popularly followed sports board on Pinterest.Tweet